Overview
This Google Ads course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool. This Ads Basic course will teach you how to leverage Google Ads to best serve your online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away.
Target Student
This Google Ads class is targeted toward online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools. To get the most out of class, students are strongly encouraged to have their own Ads account.
Prerequisites
Basic Computer and Google Chrome browser skills
**This class also available in our On-Demand, eLearning Format**
Too busy at work to miss 1 day out of the office to take this class? Learn at your own pace and in your own time with our On-Demand, self-study course. For details, click on the link below:
Google On-Demand: Google Ads Introduction Course.
Goals
1. Learn step-by-step process for running online marketing campaigns in Google Ads.
2. Learn the key features and capabilities of Google Ads.
3. Learn to navigate through Google Ads user interface.
4. Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads.
5. Learn key strategies and tools to build targeted keyword lists.
6. Learn how to write Ads within Google Ads.
7. Learn how to track Ad performance within Google Ads.
Course Outline
Google Ads Fundamentals
Understanding the Google Ads Ecosystem
Account Structure and Hierarchy
Types of Google Ads Campaigns
Quality Score and Ad Rank
Campaign Creation and Setup
Campaign Goals and Settings
Keyword Research and Strategy
Ad Group Structure and Organization
Ad Creation and Copy Writing
Bidding and Budget Management
Understanding Bidding Strategies
Budget Optimization
Bid Adjustments
Advanced Bidding Techniques
Campaign Optimization and Analysis
Performance Metrics and KPIs
Campaign Analysis Tools
Optimization Strategies
Troubleshooting and Problem Solving
