Google Ads Introduction

Description

This Google Ads course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool. This Ads Basic course will teach you how to leverage Google Ads to best serve your online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away.

Prerequisites

Basic Computer and Google Chrome browser skills **This class also available in our On-Demand, eLearning Format** Too busy at work to miss 1 day out of the office to take this class? Learn at your own pace and in your own time with our On-Demand, self-study course. For details, click on the link below: <a href=https://www.onlc.com/outline.asp?ccode=gga1aw>Google On-Demand: Google Ads Introduction Course</a>. Goals 1. Learn step-by-step process for running online marketing campaigns in Google Ads. 2. Learn the key features and capabilities of Google Ads. 3. Learn to navigate through Google Ads user interface. 4. Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads. 5. Learn key strategies and tools to build targeted keyword lists. 6. Learn how to write Ads within Google Ads. 7. Learn how to track Ad performance within Google Ads.

Course Outline

Google Ads Fundamentals Understanding the Google Ads Ecosystem Account Structure and Hierarchy Types of Google Ads Campaigns Quality Score and Ad Rank Campaign Creation and Setup Campaign Goals and Settings Keyword Research and Strategy Ad Group Structure and Organization Ad Creation and Copy Writing Bidding and Budget Management Understanding Bidding Strategies Budget Optimization Bid Adjustments Advanced Bidding Techniques Campaign Optimization and Analysis Performance Metrics and KPIs Campaign Analysis Tools Optimization Strategies Troubleshooting and Problem Solving