*** This is an On-Demand (self-study format) course with 180-Day access available 24/7 online ***
Learn at your own pace – anytime, anywhere. This On-Demand course gives you the flexibility to study on your schedule, with the ability to review and revisit materials as needed during the course access period.
(Applicable State and Local taxes may be added for On-Demand purchases, depending on your location.)
Note: The 180-day course access period begins at time of purchase.
About this Course
This self-paced, on-demand course covers the same comprehensive content as the 1-day Google Ads Introduction (ILT) class. Accessible 24/7 from any internet-connected device, this course is designed to provide a flexible and engaging learning experience.
Included in this course:
• Knowledge Blocks – Digital reading materials to support and reinforce key concepts
• Lab PDF’s – Downloadable and printable lab instructions to follow along with video demonstrations
• Hands-On labs – Step-by-step video labs to guide you through completing real-world projects
• Course Completion Certificate – Printable upon successful completion of all course requirements
Overview
This Google Ads course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool. This Ads Basic course will teach you how to leverage Google Ads to best serve your online marketing needs. The unique feature of this Google Ads training is that it includes hands-on interactive exercises empowering students to productively use Google Ads on their own website right away.
Target Student
This Google Ads class is targeted toward online marketers, media analysts, web analysts and business owners who want to promote their businesses using search engine marketing tools.
What You Need to Take This Training
Google account
Google Ads account (See note below if you do not have a Google Ads account)
*Note: Google Ads requires a payment profile for setting up a Google Ads account. Unfortunately, there is not an option for a free evaluation or trial. You will be required to provide a payment method during setup.*
Reliable internet connection and modem
Modern web browser (Chrome recommended)
Multiple monitors recommended
Printer (optional)
Prerequisites
Basic Computer and Google Chrome browser skills
Do You Still Prefer a Live, Instructor-led Class?
Already know On-Demand training is not right for you? We also offer an instructor-led (ILT) version of this course. For details, click on the link below:
Google Ads Introduction
Goals
1. Learn step-by-step process for running online marketing campaigns in Google Ads.
2. Learn the key features and capabilities of Google Ads.
3. Learn to navigate through Google Ads user interface.
4. Learn how to set up accounts, Ad campaigns, and Ad groups in Google Ads.
5. Learn key strategies and tools to build targeted keyword lists.
6. Learn how to write Ads within Google Ads.
7. Learn how to track Ad performance within Google Ads.
Course Outline
Google Ads Fundamentals
Understanding the Google Ads Ecosystem
Account Structure and Hierarchy
Types of Google Ads Campaigns
Quality Score and Ad Rank
Campaign Creation and Setup
Campaign Goals and Settings
Keyword Research and Strategy
Ad Group Structure and Organization
Ad Creation and Copy Writing
Bidding and Budget Management
Understanding Bidding Strategies
Budget Optimization
Bid Adjustments
Advanced Bidding Techniques
Campaign Optimization and Analysis
Performance Metrics and KPIs
Campaign Analysis Tools
Optimization Strategies
Troubleshooting and Problem Solving
